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Ksenia Popova is the founder of the Russian clothing brand Sans Merci [2] [3]. She is also the Art Director of the brand, along with Alexander Panchenko [3].

About the Brand

Feature Description
Philosophy Sans Merci is a premium women’s clothing brand that aims to create sophisticated outfits using high-quality fabrics and tailoring [1] [3].
Core Values The brand embodies limitless femininity, blending graceful beauty, intellectual sex appeal, and a rebellious spirit [1].
Community Sans Merci creates not only fashion but also a community where every woman can feel special [1].
Celebrity Collaborations Marina Aleksandrova, Lyaysan Utyasheva, and Yulia Peresild have worked with the brand [1].
Sustainability The brand is committed to sustainable fashion, using premium, durable materials and working with small-scale productions to minimize environmental impact [1].

Inspiration and Design

Aspect Details
Name Origin “Sans Merci” comes from the ballad “La Belle Dame sans Merci” by John Keats, symbolizing a woman who captivates and inspires [1] [2].
Design Philosophy The brand embodies audacity and attractiveness while reflecting the multiple social roles women play [2].
Focus Designs emphasize confidence and individuality rather than aggressive sexuality [2].

Career

Stage Details
Early Career Before launching Sans Merci, Popova worked in various professions, including sales management and directing yoga studios in Moscow [2].
Inspiration for the Brand The idea to create a clothing brand came after the birth of her son [2].
Future Plans Popova plans to expand the brand into two lines: Sans Merci for luxury enthusiasts and Jeune Sans Merci for a more accessible price point [2].

Citations

[1] https://www.ok-magazine.ru/fashion/news_1/450581-sans-merci
[2] https://style.rbc.ru/people/6368ffab9a7947e72c4e3a31
[3] http://sansmerciatelier.ru/about
[4] https://www.instagram.com/kseniaseno/
[5] https://www.instagram.com/kseniaseno/p/DDhhCR4tl9q/
[6] http://sansmerciatelier.ru/publicoffer
[7] https://web.kiozk.ru/article/osnovatelnica-brenda-sans-merci-ob-intellektualnoj-seksualnosti

See also