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Jeune Sans Merci is planned to be a more affordable line of the Sans Merci brand, while still maintaining high-quality fabrics and tailoring [1]. Ksenia Popova, the founder of Sans Merci, intends to divide the brand into two lines, with Sans Merci for connoisseurs and Jeune Sans Merci for a more democratic price point [1].
Sans Merci is a Russian brand established in December 2021 that offers women’s clothing, including dresses with corset lacing and cutouts on the back, mini-skirts made of eco-leather, and tops with ruffles [1]. The brand also plans to expand its ассортимент to include more basic items like classic trousers and T-shirts while still keeping 30% of the collection as dressy items [1]. The brand name “Sans Merci” comes from the ballad “La Belle Dame sans Merci” by John Keats, which translates from French to “The Merciless Beautiful Lady” [1] [7]. The brand aims to embody the daring and attractiveness of this femme fatale figure in its clothing [1].
Citations
[1] https://style.rbc.ru/people/6368ffab9a7947e72c4e3a31
[2] http://sansmerciatelier.ru
[3] https://www.dressone.ru/catalog/1412/134176/
[4] http://sansmerciatelier.ru/allgoods
[5] https://www.instagram.com/sansmerci.atelier/
[6] https://www.chessmarta.ru/product/parfyumernaya-voda-100-ml-tester-sans-merci-givenchy.html
[7] https://en.wikipedia.org/wiki/La_Belle_Dame_sans_Merci:_A_Ballad
[8] http://sansmerciatelier.ru/outerwearhtml
See also
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