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Alexander Panchenko is the stylist and creative director for Sans Merci, a Russian clothing brand founded by Ksenia Popova [1] [2] [3] [6]. Sans Merci focuses on premium women’s wear using high-quality fabrics [2] [5]. The brand aims to create sophisticated and elegant pieces that highlight individuality and make women feel confident [2].
Role at Sans Merci
| Aspect | Details |
|---|---|
| Collaboration | Panchenko works closely with Popova to design and style collections [1] [6]. |
| Philosophy | He brings his expertise in dressing women to emphasize their beauty while balancing femininity with daring elements [1]. |
| Design Approach | The goal is to ensure even mini-skirts appear elegant, maintaining the brand’s signature sophisticated style [1]. |
Citations
[1] https://style.rbc.ru/people/6368ffab9a7947e72c4e3a31
[2] http://sansmerciatelier.ru/about
[3] https://www.instagram.com/sansmerci.atelier/p/CknXKPKLGjQ/
[4] https://www.instagram.com/sansmerci.atelier/p/Ch4Zj5LLHKv/
[5] https://www.ok-magazine.ru/fashion/news_1/450581-sans-merci
[6] https://www.ok-magazine.ru/stars/chronicle/459831-gosti-prezentacii-kollekcii-modnogo-brenda
