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Gosha Rubchinskiy is a Russian fashion brand founded in 2008 by designer Georgiy Aleksandrovich Rubchinskiy. The brand quickly became notable for its unique approach to fashion, drawing inspiration from Russian youth culture, street style, and the post-Soviet era[1][2][3].
Brand Characteristics
The label started as a graphic t-shirt line and evolved into a full clothing collection, offering:
- Sweatshirts
- Pants
- Accessories
- Outerwear
Unique Design Philosophy Rubchinskiy’s brand was distinguished by its:
- Combination of rigid Russian cultural codes with an original masculine aesthetic
- Inspiration from 1980s hip hop, skateboarding, and Soviet period design
- Collaborations with brands like Adidas, Kappa, and Fila[1][2]
Brand Timeline
- 2008: Brand launched with first collection “Empire of Evil”
- 2012: Began working with Comme des Garçons
- 2016: Launched skateboard brand PACCBET with Tolia Titaev
- 2018: Announced end of seasonal collections[3]
Controversy and Closure
In 2018, Rubchinskiy faced allegations of inappropriate behavior with a minor, which led to significant changes in the brand’s operations. He subsequently announced that the brand would end “as you’ve known it,” though he continues to work on other projects like PACCBET[1][4].
The brand remains influential in the fashion world, having been supported by celebrities like Kylie Jenner and recognized for its innovative approach to streetwear and Russian cultural expression[2].
Citations
[1] Grailed - Gosha Rubchinskiy
[2] Vestiaire Collective - Gosha Rubchinskiy
[3] Wikipedia - Gosha Rubchinskiy
[4] YouTube - Gosha Rubchinskiy
[5] eBay - Gosha Rubchinskiy
[6] Highsnobiety - Gosha Rubchinskiy
[7] Instagram - Gosha Rubchinskiy
[8] Retrosuperfuture - Super Gosha Rubchinskiy
The success of Rubchinsky and Demna Gvasalia of Vetements brought huge attention to so-called “Post-Soviet” aesthetics. The trend wasn’t limited to major chain stores such as Urban Outfitters and Topman that started selling garment with Cyrillic slogans, but also led to a renaissance in clothing design in Russia and Ukraine. The list of brands that contributed to the Post-Soviet streetwear trend included Sputnik 1985, Volchok, Mech, Lecharlatan, R-SSA, Podmost, Syndicate, Otocyon, Artem Shumov, Anastasia Dokuchaeva, Yasya Minochkina, Turbo Yulia, Alexandr Rogov.
Gosha and friends at cafe on Manezhnaya in 2007
