Lecharlatan (socks)

Lecharlatan is a Russian streetwear clothing brand founded in 2013 in Moscow, specializing in high-quality socks with unique designs[1]. The brand was originally co-founded by Andrey Bozhyev and Maria Aldarova, with Bozhyev later purchasing and registering the brand solely under his name in 2015[1].

Key Details

• Founding: Established in 2013 in Moscow
• Founders: Initially Andrey Bozhyev and Maria Aldarova
• Specialty: High-quality socks with distinctive designs

First Collection

The brand’s first collection featured six socks with provocative and cultural names, including “New shit”, “Internet”, “Peace” (“Мир”), “Time”, “420”, and “Focus on me”. The collection was intentionally designed in black and white, aiming to create cultural tags that young people could reinterpret[2].

Notable Achievements

• Sold in stores across Russia and Japan[1]
• Featured in music videos for artists like Poshlaya Molly and Monetochka[1]
• Worn by musicians like Olly Alexander and Ivan Dorn[1]

The brand has gained significant social media presence, with thousands of followers on platforms like Instagram and Facebook[1].

Citations: [1] https://github.com/hanxiaomax/encyclopedia/blob/master/lecharlatan.md [2] https://fuckingyoung.es/le-charlatan-first-collection/ [3] https://whatsonthestar.com/brand/lecharlatan [4] https://www.instagram.com/lecharlatanru/ [5] https://www.facebook.com/lecharlatanofficial/ [6] https://www.redbubble.com/shop/charlatan+womens-clothing [7] https://www.facebook.com/lecharlatanofficial/?locale=de_DE [8] https://www.facebook.com/aarionclothing/videos/aarion-x-lecharlatan/1242707099126068/

(Est. 2013, Moscow) is a clothing brand, Russian streetwear brand [1], an independent label providing high quality socks founded Le Charlatan by Andrey Bozhyev [2] and Maria Aldarova [3], later purchased from co-founder and registered as Lecharlatan by Andrey Bozhyev (2015). Partner of the TEDxSadovoeRing [4].

Conspectus

Russian-Ukrainian musician Ivan Dorn wears Lecharlatan socks

Photo: Jurij Treskow / Wikipedia

Stores

Filmography

See also

• Be In (サイト)
• Berdyansk Marketplace (ブランド)
• Gosha Gazinskaya (服)
• Lecharlatan (靴下)
• Ssanaia tryapka (服)

Footnotes

[1] Spelling it out: why Cyrillic slogan streetwear is the new punk uniform for post-Soviet teens (Sasha Raspopina, The Calvert Journal)

[2] Молодая кровь: Lecharlatan (Лена Нагаева, Be in)

[3] Le Charlatan: Носки и гольфы родом из Москвы (Олеся Ива, Wonderzine)

[4] Основной нюанс в развитии бренда — это донести собственное видение до окружающих и не расплескать его, сформировать вокруг себя новую культуру (Андрей Божьев, Ditelegraph)

[5] Poshlaya Molly — Tipichnaya vecherinka s basseynom (YouTube)

[6] Monetochka — Poslednyaya diskoteka (YouTube)

[7] Nusha — Nebya lubit (YouTube)

[8] Lecharlatan, Featuring Anna Modo, Lookbook (Vimeo)

[9] Mezza — Dlya neyo (Net lyubvi) (YouTube)

[10] Obladaet — Timelapse / Mask (YouTube)

[11] Nadyulya — Pati y Nadyuli (YouTube)

[12] Ligalaiz — Karavan (YouTube)

[13] Years and Years King Live at The Tonight Show with Jimmy Fallon (YouTube)

[14] Lecharlatan (Facebook)

[15] Lecharlatan (Instagram)

[16] Lecharlatan Show (YouTube)

Image credits will be appear here if included https://d2u1z1lopyfwlx.cloudfront.net/thumbnails/f26d89dc-b6b6-5644-89fe-54358d95c32b/33dff60c-8cb1-5372-87da-fd638fef9f06.jpg