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(Est. 2010, Saint Petersburg) is a Russian brand of basic clothes with moto “Bread, salt and matches” [1] founded by Sergei Kovelenov (Сергей Ковеленов), positioning itself as a competitor of Uniqlo, Gap, Benetton, H&M [2].

Founder of “Oh, my” Sergei Kovelenov

Photo: Piotr Lukritsa / Russian Fashion Now

The assortment of “Oh, my” has all the necessary female and male basic models of clothing: dresses, sweaters, sweaters, T-shirts, sweatshirts, and underwear. Clothing “Oh, my” is in three colors only: white, gray and black. Only natural materials are used in sewing imported from Estonia [3].

Oh, My (ready-to-wear) Conspectus

See also

• About (clothing)
• Kristallberg
• Sheep on the ship
• Raketa Amphibia

Footnotes

[1] Что такое Oh, my? (Ohmy.ru)

[2] Oh, my вещь (Forbes, Ksenia Dokukina)

[3] Как заработать миллион? Oh, my (YouTube)

[4] Oh, My (ready-to-wear) (Facebook)