Oh, My (brand)
(Est. 2010, Saint Petersburg) is a Russian brand of basic clothes with moto “Bread, salt and matches” [1] founded by Sergei Kovelenov (Сергей Ковеленов), positioning itself as a competitor of Uniqlo, Gap, Benetton, H&M [2].
Founder of “Oh, my” Sergei Kovelenov
Photo: Piotr Lukritsa / Russian Fashion Now
The assortment of “Oh, my” has all the necessary female and male basic models of clothing: dresses, sweaters, sweaters, T-shirts, sweatshirts, and underwear. Clothing “Oh, my” is in three colors only: white, gray and black. Only natural materials are used in sewing imported from Estonia [3].
Oh, My (brand) Conspectus
| Year | City |
|---|---|
| Dzerzhinsk | |
| Irkutsk | |
| Kaliningrad | |
| Moscow | |
| Nizhny Novgorod | |
| Petropavlovsk-Kamchatsky | |
| Smolensk | |
| 2010 | St. Petersburg |
| Stavropol | |
| Tyumen | |
| Ufa | |
| Vladivostok | |
| Volgograd | |
| Yaroslavl |
See also
Footnotes
[1] Что такое Oh, my? (Ohmy.ru)
[2] Oh, my вещь (Forbes, Ksenia Dokukina)