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Chekrygin, Nikita

Nikita Chekrygin is a prominent Russian fashion designer known for founding the brand CH4RM, which has gained recognition for its unique blend of Y2K nostalgia and Eastern European aesthetics. Born and raised in Tula, Russia, Chekrygin developed an early passion for fashion, influenced by his family’s background in the industry; his mother owned a tailoring studio, and his aunt was a notable designer[3][4].

Career Highlights

Founding CH4RM: Chekrygin launched his first collection in 2017 under the name CH-4, later rebranding to CH4RM in 2020. The brand’s name is a play on the word “charm,” reflecting its aesthetic goals[4][5].
Recognition: In 2022, he was named one of the winners in the “Fashion and Design” category of Forbes’ “30 Under 30” list, highlighting young talents who have made significant contributions to their fields[3][5][6].
Design Philosophy: His collections often draw inspiration from local beauty salons and the cultural context of provincial Russia, merging contemporary fashion with traditional elements. For instance, his Spring/Summer 2022 collection featured designs reminiscent of early 2000s styles, including low-rise pants and denim corsets adorned with tattoo-like embroidery[2][4].

Notable Achievements

International Appeal: Chekrygin’s designs have attracted attention from international celebrities and media outlets, including features in Vogue and Highsnobiety. His work has been worn by artists like Princess Nokia and Dua Lipa[3][4][6].
Expansion Plans: As demand for his clothing increases, Chekrygin is considering scaling up production and potentially opening physical stores both in Russia and abroad, aiming to create unique shopping experiences for customers[4].

Nikita Chekrygin continues to push boundaries in fashion, combining his roots with modern trends to create a distinctive brand that resonates with both local and global audiences.

Citations: [1] https://www.instagram.com/nikita_chek/ [2] https://www.highsnobiety.com/p/ch4rm-nikita-chekrygin-interview/ [3] https://myslo.ru/news/tula/2022-05-26-izvestnyj-dizajner-odezhdy-iz-tuly-nikita-chekrygin-voshel-v-spisok-forbes [4] https://theblueprint.ru/fashion/industry/ch4rm [5] https://www.forbes.ru/profile/463601-nikita-cekrygin [6] https://www.vogue.com/article/ch4rm-nikita-chekrygin-tula-inspiration [7] https://www.facebook.com/public/%D0%A7%D0%B5%D0%BA%D1%80%D1%8B%D0%B3%D0%B8%D0%BD-%D0%9D%D0%B8%D0%BA%D0%B8%D1%82%D0%B0 [8] https://30-under-30.forbes.ru/2022/463601-nikita-cekrygin

Indexmod 20 Топ 2025

Image credits will be appear here if included https://cdn.forbes.ru/forbes-static/1040x669/new/2022/04/Nikita-Cekrygin-6262d64dcb339.jpeg