Cheboksary knitwear (brand)

Cheboksary, the capital of the Chuvash Republic in Russia, is known for its knitwear and textile industry. Several notable brands and companies are associated with Cheboksary knitwear:

1. JSC Lenta: A modern company with over 75 years of history, producing a wide range of textile products including tapes and cords[1]. While not specifically focused on knitwear, it represents the textile industry in Cheboksary.

2. UNC (УНК): A clothing brand established in 2021, based in Cheboksary[2]. Although not exclusively a knitwear brand, it contributes to the city’s fashion industry.

3. Cheboksary Knitwear: This brand produces t-shirts and other clothing items made from 100% cotton[3]. They offer printed designs and fashion tees for men.

4. Cheboksary Trikotazh: A well-known brand producing high-quality products such as socks, sports knitwear, and children’s clothing[5]. The factory uses modern knitting machines to create their goods.

5. Cheboksary Textile Mill: This company focuses on home textiles, using various materials including cotton and knitwear[8].

These brands showcase the diverse knitwear and textile industry in Cheboksary, ranging from traditional knitwear to modern fashion brands and industrial textile production.

Citations: [1] https://www.lentacheb.ru/en/company/ [2] https://uncwear.ru [3] https://www.aliexpress.com/item/1005007549087489.html [4] https://hsn.ru/html/tricotage0eng.htm [5] https://www.loquis.com/en/loquis/7070660/Cheboksary+Hosiery+and+Knitting+Factory [6] https://www.instagram.com/wlk.brand/ [7] https://www.instagram.com/_hitre/ [8] https://www.ruslegprom.ru/en/brand/cheboksary-textile-mill/

Cheboksary knitwear building in 2011

Photo: V. Kharitonova / Chuash Encyclopedia

The explosive popularity of the unofficial commercial in 2019

In 2016, a video clip [2] about the company’s activities was filmed and published. After the publication by “Loud fish” of an unofficial video [3, 4, 5] in 2019, many comments and reposts appeared on the net.

Loud fish

“Loud fish” consists of four guys from different cities and republics of Russia - two from Kazan, one from Sarapul (Republic of Udmurtia) and one from urban-type settlement Paranyga (Mari El), project representative Kirill Karamov told Medialeaks. On their YouTube channel with 33 thousand subscribers, the guys usually publish comedy videos, cooking and reviews on a variety of topics - from new laws in Russia to blockbusters [6].

See also

• Fashion weeks around the world
• Lecharlatan
• Post soviet fashion weeks

Footnotes

[1] Чебоксарский трикотаж (Чуашская энциклопедия)

[2] Чулочно-трикотажная фабрика (Youtube)

[3] Неофициальный проморолик «Чебоксарского трикотажа» в стиле киберпанк покоряет Сеть (Znak.com)

[4] Казанские блогеры покорили рунет неофициальной рекламой «Чебоксарского трикотажа» (Business-gazeta.ru)

[5] Хайпанули на олдскуле: «Gucci шьют в Китае, чебоксарский трикотаж – в Чебоксарах» (Business-gazeta.ru)

[6] «Рекламы Louis Vuitton курят в сторонке». Блогеры сняли промо «Чебоксарского трикотажа», и это мегапсиходел (Medialeaks.ru)

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