
Cheboksary, the capital of the Chuvash Republic in Russia, is known for its knitwear and textile industry. Several notable brands and companies are associated with Cheboksary knitwear:
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JSC Lenta: A modern company with over 75 years of history, producing a wide range of textile products including tapes and cords [1]. While not specifically focused on knitwear, it represents the textile industry in Cheboksary.
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UNC (УНК): A clothing brand established in 2021, based in Cheboksary [2]. Although not exclusively a knitwear brand, it contributes to the city’s fashion industry.
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Cheboksary Knitwear: This brand produces t-shirts and other clothing items made from 100% cotton [3]. They offer printed designs and fashion tees for men.
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Cheboksary Trikotazh: A well-known brand producing high-quality products such as socks, sports knitwear, and children’s clothing [5]. The factory uses modern knitting machines to create their goods.
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Cheboksary Textile Mill: This company focuses on home textiles, using various materials including cotton and knitwear [8].
These brands showcase the diverse knitwear and textile industry in Cheboksary, ranging from traditional knitwear to modern fashion brands and industrial textile production.
Cheboksary knitwear building in 2011
Photo: V. Kharitonova / Chuash Encyclopedia
The explosive popularity of the unofficial commercial in 2019
In 2016, a video clip [2] about the company’s activities was filmed and published. After the publication by “Loud fish” of an unofficial video [3], [4], [5] in 2019, many comments and reposts appeared on the net.
Loud fish
“Loud fish” consists of four guys from different cities and republics of Russia – two from Kazan, one from Sarapul (Republic of Udmurtia) and one from the urban-type settlement Paranyga (Mari El), project representative Kirill Karamov told Medialeaks. On their YouTube channel with 33 thousand subscribers, the guys usually publish comedy videos, cooking and reviews on a variety of topics – from new laws in Russia to blockbusters [6].
Citations
[1] https://www.lentacheb.ru/en/company/
[2] https://uncwear.ru
[3] https://www.aliexpress.com/item/1005007549087489.html
[4] https://hsn.ru/html/tricotage0eng.htm](https://hsn.ru/html/tricotage0_eng.htm)
[5] [https://www.loquis.com/en/loquis/7070660/Cheboksary+Hosiery+and+Knitting+Factory](https://www.loquis.com/en/loquis/7070660/Cheboksary+Hosiery+and+Knitting+Factory)
[6] [https://www.instagram.com/wlk.brand/](https://www.instagram.com/wlk.brand/)
[7] [https://www.instagram.com/_hitre/
[8] https://www.ruslegprom.ru/en/brand/cheboksary-textile-mill/