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Verber, Alla

Alla Verber was a prominent figure in the Russian fashion industry, known as the vice president of Mercury, Russia’s largest luxury goods group, and the fashion director of TSUM and DLT department stores[1][3]. Born on May 21, 1958, in Leningrad (now St. Petersburg), Verber played a crucial role in bringing Western luxury brands to Russia after the collapse of the Soviet Union[4][5].

Verber’s influence in the fashion world earned her the title of “the most powerful woman in Russian fashion”[3]. She was responsible for purchasing merchandise for prestigious Russian stores and shaping new fashion trends[6]. Her expertise as a buyer and fashion director significantly impacted the luxury retail landscape in Russia.

Tragically, Alla Verber passed away on August 6, 2019, at the age of 61[5][8]. Her sudden death was a significant loss to the fashion industry, where she was not only a successful businesswoman but also a style icon in her own right.

Throughout her career, Verber maintained a strong presence on social media, with thousands of followers on Instagram[1][2]. Her legacy continues to influence the Russian fashion scene, having paved the way for the integration of international luxury brands into the Russian market.

Citations: [1] https://www.instagram.com/verberalla/ [2] https://www.instagram.com/verber.alla/ [3] https://www.businessoffashion.com/people/alla-verber/ [4] https://radiokp.ru/people/alla-verber [5] https://www.nytimes.com/2019/08/14/fashion/alla-verber-dead.html [6] https://24smi.org/celebrity/29043-alla-verber.html [7] https://7days.ru/stars/bio/alla-verber/bio.htm [8] https://ww.fashionnetwork.com/news/Alla-verber-retailer-and-russian-style-icon-dies-at-61,1127233.html

TexnoSergey

In 2018 video on Instagram of Alla, along with other celebrities, became a subject of TexnoSergey satirical videos.

Verber, Alla

TexnoSergey

See also