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Mercedes-Benz Fashion Week Russia (MBFW Russia) is the largest fashion event in Russia and Eastern Europe, attracting over 120,000 participants annually[1]. The event takes place twice a year in Moscow, bringing together top designers, business representatives, media, and entertainment professionals[1].
Key Characteristics
- Scale: The largest fashion event in Russia and Eastern Europe
- Purpose: Promote and enhance the prestige of Russian Fashion
- Participants: More than 60,000 participants each season
- Venue: Traditionally held at various locations, including the Museum of Moscow
Recent Developments
The event has evolved significantly, especially during the COVID-19 pandemic. In recent years, MBFW Russia has:
- Embraced a phygital format (physical and digital)[4]
- Increased international participation, featuring designers from Argentina, Great Britain, Peru, and the USA[3]
- Focused on sustainable fashion and technological innovation[4]
Event Highlights
- Typically showcases 70+ designers per season[5][8]
- Offers design grants for young Russian designers[4]
- Utilizes artificial intelligence for trend prediction[4]
The fashion week aims to demonstrate that Russian fashion is as significant as French or Italian fashion on the global stage[1].
Citations: [1] https://beaworldfestival.com/eubea_events/mercedes-benz-fashion-week-russia/ [2] https://www.dn-mag.com/mercedes-benz-fashion-week-russia-calendar-mbfw-russia/ [3] https://inmotion.dhl/en/fashion/fashion-weeks/russia [4] https://mbfwrussia.ru/en [5] https://www.themoscowtimes.com/2021/10/25/russian-designers-take-the-spotlight-at-mercedes-benz-fashion-week-a75404 [6] https://www.instagram.com/mbfwrussia/ [7] https://www.vogue.com/tag/event/fashion-week-russia [8] https://fashionweekonline.com/mercedes-benz-fashion-week-russia-new-designers-cultural-unity-and-digitalization
