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Gosha Rubchinskiy is a Russian fashion designer, photographer, and founder of his eponymous brand. Born on June 29, 1984, in Moscow, he emerged as a significant figure in the fashion world by capturing the essence of post-Soviet youth culture[1][2][3].
Early Life and Education
Rubchinskiy grew up in Moscow and attended the Moscow College of Technology and Design. During his college years, he began exploring hairdressing and makeup, which introduced him to Russia’s fashion circles[1][2]. He describes himself as a “typical child of perestroika”, absorbing the mass culture of 1990s Russia[4].
Fashion Career
In 2008, Rubchinskiy launched his menswear label, presenting his first collection “Empire of Evil” for Spring/Summer 2009[2][3]. His designs are characterized by:
- Sportswear silhouettes
- Roughly-fitting garments
- Unique color palettes
- Graphic prints with Cyrillic typography
- Colors of the Russian flag (white, blue, red)
A significant milestone in his career came in 2012 when Comme des Garçons began handling his brand’s production, sales, and marketing[2]. In 2016, he also launched a skateboard-inspired diffusion label called “PACCBET” (meaning “sunrise”)[2].
Notable Achievements
- In 2016, he was listed among the 500 most influential people in fashion by Business of Fashion[4]
- Collaborated with brands like Burberry, Reebok, and Adidas[5]
- As of December 13, 2023, he became the chief designer for Yeezy[4]
Controversies
In 2018, Rubchinskiy faced accusations of inappropriate interactions with a minor, which he denied, claiming it was part of a casting process[4][5].
Citations
[1] https://en.wikipedia.org/wiki/Gosha_Rubchinskiy [2] https://www.highsnobiety.com/tag/gosha-rubchinskiy/ [3] https://www.artspace.com/artists/gosha-rubchinskiy [4] https://ru.wikipedia.org/wiki/%D0%A0%D1%83%D0%B1%D1%87%D0%B8%D0%BD%D1%81%D0%BA%D0%B8%D0%B9,_%D0%93%D0%BE%D1%88%D0%B0 [5] https://www.famousbirthdays.com/people/gosha-rubchinskiy.html [6] https://fashionunited.uk/news/fashion/menswear-designer-to-watch-out-for-gosha-rubchinskiy/2017062124902 [7] https://www.businessoffashion.com/people/gosha-rubchinskiy-1/ [8] http://www.bacoluxury.com/pitti-guest-designer-gosha-rubchinskiy/
In popular culture
In 2015, Gosha mentioned in one of the songs in the “Psychedelic Cloud rap” album of the singer from Yekaterinburg. In 2016 a Face with Tommy Kruise created a single with name Гоша Рубчинский.
