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Rio Fashion Week (RFW) is a biannual fashion event held in Rio de Janeiro, Brazil[1][2]. The event aims to showcase Brazilian and Latin American fashion to a global audience[1].
Key Details
- Frequency: Held twice a year
- Location: Rio de Janeiro, Brazil
- Organizer: FFW (Fashion For World)[1][2]
Historical Context
In 2015, Fashion Rio underwent a significant transformation. The Federation of Industries of the State of Rio de Janeiro (Firjan) created the Fashion Forum to rethink the event’s format[1]. This initiative brought together local business leaders and fashion designers, including Oskar Metsavaht of Osklen, to strategize about the future of Rio’s fashion market[1].
Notable Characteristics
The fashion week is known for its unique style, reflecting the vibrant and relaxed atmosphere of Rio de Janeiro[7]. Some brands participating in Fashion Rio may also showcase their collections at São Paulo Fashion Week to maintain their commercial and marketing strategies[1].
While the event has evolved over time, it continues to be an important platform for Brazilian and Latin American fashion designers to present their collections and gain international recognition.
Citations
[1] https://europaregina.eu/fashion-weeks/fashion-weeks-south-america/fashion-rio/ [2] https://en.wikipedia.org/wiki/Rio_Fashion_Week [3] https://www.gettyimages.co.uk/photos/brazil-rio-fashion-week [4] https://www.gettyimages.co.uk/photos/rio-fashion-week [5] https://www.vogue.com/fashion-shows/designer/gypsy-sport [6] https://www.facebook.com/Riointernationalfashionweek/ [7] https://www.ellecanada.com/fashion/the-best-of-rio-fashion-week [8] https://www.facebook.com/Riofashionweek/
