Panika Derevya (brand)
Panika Derevya is a Russian fashion brand and creative studio founded by an artist, designer, and curator. The brand is known for its innovative approach to fashion and design, with several notable characteristics:
Background and Founder Panika Derevya was established by a designer from Omsk, Russia, who has gained recognition in the fashion industry[4][7]. The founder has a master’s degree in design and has been active in various fashion and art platforms[2][7].
Professional Achievements The brand and its founder have participated in several prestigious fashion events, including:
- Russian Fashion Week
- Mercedes-Benz Fashion Week
- Guangzhou Fashion Week
- London Fashion’s “Dressing the Screen”[2]
Design Aesthetic The brand is characterized by:
- Clothing designs for both men and women
- Muted color palette
- Innovative design concepts[4]
Creative Scope Panika Derevya is not just a clothing brand but also encompasses:
- Brand concept development
- Design
- Art direction
- Brand management
- Exhibition installations[5][6]
Collaborations The brand has collaborated with various institutions, including:
- Strelka Institute of Media, Architecture, and Design
- Wordshop Communications Academy
- Tomsk State University
- Artmossphere Street Art Biennale
- Museum of Machine Tools (Tula)
- Polytechnic Museum (Moscow)[2]
The brand continues to be active in the Russian fashion and design scene, with the founder also working as a curator for fashion design education at the Higher School of Economics[2][3].
Citations: [1] https://www.facebook.com/panikaderevya/ [2] https://design.hse.ru/team/24310 [3] https://www.instagram.com/panikaderevya/ [4] https://www.showstudio.com/contributors/panika_derevya [5] https://www.instagram.com/panikaderevyastudio/ [6] https://vlfin.ru/a/panika-derevya-kreativnyy-resurs-tozhe-dolzhen-byt-oplachen-kak-monetizirovat-provintsialnyy-brend [7] https://garagemca.org/en/event/fashion-art-cooperation-a-meeting-with-panika-derevya [8] https://vk.com/panikaderevya?offset=10&own=0
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