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Lyudmila Norsoyan was a pioneering Russian fashion designer, trend analyst, and fashion theorist who made significant contributions to the Russian fashion industry[1]. Born in the late 1950s, Norsoyan began her career in fashion in the late 1980s, starting with hand-knitted garments[1].
Throughout her career, Norsoyan:
- Worked for Burda Moden magazine
- Founded her own knitwear brand
- Consulted for various fashion brands
- Developed experimental textiles
- Presented 20 shows at Moscow Fashion Week
- Founded the educational platform Fashion Factory School in 2013, focusing on production and business aspects of fashion[1]
Norsoyan’s journey in fashion was marked by perseverance and innovation. She arrived in Moscow with only a suitcase full of books, initially working as a loader at a vegetable warehouse and cleaning floors in hospitals[1]. Her experiences abroad, particularly in Paris, greatly influenced her approach to fashion design and business practices[1].
In the 2000s, Norsoyan became involved in outdoor fashion and traveled to Italy, Japan, and China as a product manager for Russian companies[1]. She was known for her meticulous approach to collection development, considering factors such as season, budget, and target audience[1].
Norsoyan’s legacy includes her emphasis on team collaboration and consumer feedback in the design process, a practice she adopted after learning about presentation methods at Dior[1]. She was also instrumental in bridging Russian fashion with international production standards, particularly in China[1].
Sadly, Lyudmila Norsoyan passed away on July 8, 2022, at the age of 59, after battling cancer for five years[1].
Citations
[1] https://www.forbes.ru/forbes-woman/487675-rabotala-gruzcicej-myla-poly-kak-ludmila-norsoan-stala-pionerom-mody-v-rossii [2] https://ru.linkedin.com/in/liudmila-norsoyan-5b0890226 [3] https://notjustalabel.com/norsoyan [4] https://theblueprint.ru/fashion/interview/lyudmila-norsoyan [5] https://www.buro247.ru/news/life/8-jul-2022-fashion-factory-lyudmila-norsoyan-died.html [6] https://www.facebook.com/liudmila.norsoyan/ [7] https://www.instagram.com/liudmila_norsoyan/?hl=ru [8] https://www.ravelry.com/designers/–3
