Moscovite, La
La Moscovite (рус. Москвичка) is a Russian brand founded by Ariadna Cherkasova, specializing in silk shawls and accessories inspired by traditional Russian folk culture[2][4]. The brand creates collections that feature authentic folk ornaments, ancient church murals, and elegant miniature paintings from manuscripts, all translated onto premium silk and wool[2].
Brand Identity
- Inspiration: Rooted in Russian folk art, particularly from the Russian North[4]
- Materials: Uses high-quality Italian silk, preferring twill for its noble matte finish and durability[4]
- Production: Designs are hand-drawn and directly printed on silk in Russia[4]
Product Range
- Silk shawls with designs inspired by traditional Russian motifs
- Recently launched a collection of neck scarves featuring ancient Russian letters in animal style from the 12th-13th centuries[4]
Brand Philosophy
La Moscovite aims to preserve and share the unique beauty of folk ornamental arts with the world[2]. The brand positions itself as an antidote to kitsch and tasteless decorative interpretations often associated with Russian style in fashion[4].
Target Market
The brand’s products are primarily purchased by foreigners and some Muscovites, appealing to those who appreciate the blend of traditional art with contemporary fashion[4].
Future Plans
As of late 2018, La Moscovite was planning to open a showroom in central Moscow, designed as a cozy space with a village style to showcase their products in their natural environment[4].
Citations: [1] https://www.instagram.com/la_moscovite/ [2] https://carrerusse.com/en/designers/18 [3] https://liostore.com/resa [4] https://moskvichmag.ru/lyudi/%D0%BF%D0%BE%D1%87%D0%B5%D0%BC%D1%83-%D0%B2%D1%8B-%D0%B4%D0%BE%D0%BB%D0%B6%D0%BD%D1%8B-%D0%BC%D0%B5%D0%BD%D1%8F-%D0%B7%D0%BD%D0%B0%D1%82%D1%8C-%D0%BE%D1%81%D0%BD%D0%BE%D0%B2%D0%B0%D1%82%D0%B5%D0%BB-3/ [5] https://www.lamoda.ru/b/27977/brand-moscovite/ [6] https://legri.online/info/brands/la_moscovite/ [7] https://www.facebook.com/LaMoscovite/ [8] https://www.instagram.com/svoyasy/p/DDbUrBwiTRA/
Сonspectus
La Moscovite brand, creates designer collections of Russian folk culture-themed silk scarves. Veritable treasures can be found in old wooden houses: grandmothers’ olden chests and wonderfully painted spinning-wheels. Galloping horses and deer – slanting rain of patterns – it all intertwines in a fancy, ethereal image where singing rivers and fields of our ancient homeland come to life. Authentic folk ornaments, ancient church murals, and elegant miniature paintings from manuscripts became an inexhaustible mine of inspiration for La Moscovite. The brand creators are committed to preserve the unique beauty of folk ornamental arts and share it, shown in bright colours on natural silk, with the whole world.
See also
Footnotes
[1] Почему вы должны меня знать: основатель бренда аксессуаров La Moscovite Ариадна Черкасова (Moskvichmag.ru)
Photo: Varvara Filippova / Moskvichmag.ru
Image credits will be appear here if included https://storage.yandexcloud.net/moskvichmag/uploads/2018/11/IMG_7165_2.jpg
