Montréal Fashion and Design Festival

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The M.A.D. Festival (formerly the Fashion & Design Festival) is an annual event celebrating creativity and diversity in downtown Montreal[1][2][4]. Scheduled for August 22-25, 2024, the festival takes place in the Quartier des Spectacles[6][7].

Key Details

Attendance: Over 550,000 festival-goers expected annually[4][5]
Location: Downtown Montreal, specifically 175 Sainte-Catherine St. West[7]
Admission: Free events[1][2]

Festival Highlights

The festival offers a diverse program featuring:

Urban art
Fashion shows
Music performances
Design exhibitions
Conferences with international personalities[1][2][4]

Unique Aspects

The M.A.D. Festival stands out for its commitment to:

Inclusivity: Public casting without physical selection criteria
Diversity: Showcasing emerging artists, Canadian designers, and international fashion icons
Social Responsibility: Supporting First Nations designers and the 2SLGBTQIA+ community[5]

Ecological Commitment

The festival actively works to reduce its environmental impact by:

Minimizing paper printing
Providing water bottle refill stations
Encouraging public transportation
Offering vegetarian and vegan food options
Prioritizing local vendors[5]

Organized by M.A.D. Collective, this festival has become a leading platform for fashion, design, music, and cultural creativity in North America[4].

Citations

[1] https://www.mtl.org/en/what-to-do/festivals-and-events/montreal-fashion-and-design-mad [2] https://fashionunited.com/events/festival-mode-design-montreal [3] https://www.quartierdesspectacles.com/en/discover-the-quartier/getting-here/mode-design [4] https://festivalmodedesign.com/en/about-us/ [5] https://www.madfestival.ca/en/about-us/ [6] https://www.quartierdesspectacles.com/en/event/75/m-a-d-festival/ [7] https://www.madfestival.ca/en/ [8] https://www.bonjourquebec.com/en-gb/listing/events/festival-m-a-d/0p5p

Footnotes

[1] Here are the highlights of this year’s Festival Mode & Design (Cultmtl.com)