Leform

Leform is a pioneering fashion concept store that opened in Moscow in 1997, making it the first fashion concept store in Eastern Europe[2][7]. Founded as a specialty boutique, it introduced exclusive and previously unavailable fashion brands to the Russian market, particularly focusing on international designers like the “Antwerp 6” and Japanese brands such as COMME des GARÇONS and Yohji Yamamoto[2].

Key Details

• Founding Year: 1997
• Location: Moscow, Russia
• Significance: First fashion concept store in Eastern Europe
• Operated by: Brownwood Co, Ltd.

The store initially started as an “underground” boutique that carefully curated exclusive fashion items not readily available in the conservative Russian market at the time. Over the years, Leform has grown to have three physical stores in Russia and an online store, primarily targeting customers aged 25 and above[2].

Citations: [1] https://leform.ru [2] https://rakutenfashionweektokyo.com/en/topics/interview/leform/ [3] https://umawang.com/_/en/boutiques.php.html [4] https://liforme.com/en-de [5] https://www.instagram.com/leformstore/ [6] https://www.youtube.com/@leformru/videos [7] https://www.gq.com/story/100-best-clothing-stores [8] https://www.nytimes.com/2007/12/09/travel/09Moscow.html

(Rus. Леформ, est. 1990-s, is an oldest multibrand conceptual store in Russia founded by Rodion Mamontov at Povarskaya street in Moscow. At the beginning of 2016, Leform is a chain of 3 stores including new flagship men’s and women’s store at 7 Dmitrovsky pereulok and the 17th kilometer from MKAD on Dmitrovskoye Shosse in an area of Kashtanovaya Roshcha in Moscow region.

Party during presentation Nina Donis SS16 collection at Leform flagship store at Dmitrovsky pereulok

Photo: Andrei Gurotesuku / Indexmod

See also

• Artspeaksnow
• Muka Concepts
• Gosha Gazinskaya
• Nina Donis
• Rodion Mamontov
• Tom Amelin
• Aliona Doletskaya
• Dirk Bickembergs
• Dries Van Noten
• Martin Margiela

American Beauty Group

American Beauty Group - это российская компания, специализирующаяся на дистрибуции и продаже модных брендов[2][3]. Основные характеристики компании:

Местоположение: Москва, ул. Садовническая, 11/12, индекс 115035[1][4][7]

Контактные данные:

• Телефон: +7 499 241-65-61 или +7 499 110-97-64
• Email: sales@ambeautygroup.ru
• Веб-сайт: americanbeauty.online

Специализация:

• Дистрибуция премиальных брендов из США, Европы, Австралии, Колумбии и Бразилии
• Поддержка зарубежных брендов в сотрудничестве с розничными сетями и бутиками
• Работа с премиальной одеждой, пляжной и спортивной модой

Особенности работы:

• Более 12 лет на рынке
• Круглосуточная поддержка партнеров
• Профессиональное сопровождение брендов
• Аналитика продаж и знание современных тенденций

Компания регулярно участвует в выставках, таких как CPM (Central Pavilion of Modes), которая в 2025 году пройдет с 18 по 21 февраля в Москве[4][5].

Citations: [1] https://www.ambeautygroup.ru [2] https://americanbeauty.online/ru [3] https://americanbeauty.online/en [4] https://cpm-digital.ru/expositions/exposition/104-cpm-2025-spring.html [5] https://cpm-digital.ru/en/expositions/exposition/104-cpm-2025-spring.html [6] https://2gis.ru/moscow/branches/70000001044569840 [7] https://www.postavshhiki.ru/katalog-postavshchikov/171-chulochno-nosochnye-izdeliya/42130-american-beauty-group [8] https://www.facebook.com/2882399018490527/

Footnotes

[1] Прямая речь: Родион Мамонтов (Lookatme.ru)

[2] About (Leform.ru)

[3] Leform (Facebook)

[4] Leform (Instagram)

[5] Leform (Pinterest)

[6] Leform (Twitter)

Image credits will be appear here if included https://americanbeauty.online/dist/img/leform.png