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Nikolay Konstantinov is the General Director (CEO) of the Trend Island department stores in Moscow, Russia. He oversees the operations of two Trend Island locations:
| Location | Shopping Center | Opening Date |
|---|---|---|
| Aviapark | Aviapark | — |
| Evropeisky | Evropeisky | April 2024 |
Business Strategy
Konstantinov has shared insights into the performance and strategy of Trend Island stores [1]:
- The Evropeisky store faced initial challenges due to consumer caution after events at Crocus, but sales have since stabilized.
- Each location has a distinct customer base, requiring different brand awareness and assortment strategies.
- The company is adapting to the preferences of Evropeisky’s clientele to optimize performance.
Misconceptions
There is no verified information that Nikolay Konstantinov is the founder of TELEGRAPH department stores. This claim lacks supporting evidence in the available sources.
Citations
[1] https://profashion.ru/business/retail/nikolay-konstantinov-trend-island-klient-v-evropeyskom-drugoy-on-otlichaetsya-ot-aviaparka/
[2] https://uk.linkedin.com/in/sarah-welsh-b6a65620
[3] https://en.wikipedia.org/wiki/Harry_Gordon_Selfridge
[4] https://ru.linkedin.com/in/dmknstv
[5] https://ca.linkedin.com/in/nikolay-konstantinov-mtl
[6] https://www.retailgazette.co.uk/blog/2024/09/fenwick-leadership/
[7] https://en.wikipedia.org/wiki/The_Daily_Telegraph
[8] https://www.iol.co.za/sunday-tribune/lifestyle/moscow-fashion-week-returns-for-another-season-a13c02f5-9989-4e51-a466-55777ae56928
[9] https://en.wikipedia.org/wiki/Bullock’s
