Dva Myacha

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Dva Myacha is a Soviet-era sneaker brand that originated in 1965 as a joint Soviet-Chinese production[3][4]. The brand became particularly notable among Soviet athletic youth, producing distinctive footwear[4].

Company Details

Product Range: Dva Myacha (which translates to “Two Balls”) produces and sells footwear, clothing, and accessories, with a focus on classic and original models[5]. Their sneakers are characterized by being lightweight yet durable, with features like polyester upper materials and sherpa fleece lining, making them suitable for winter walks[2].

Historical Significance: The brand emerged during a period when few shoe brands existed, establishing itself as a unique name in Soviet footwear manufacturing[3]. Their sneakers were particularly popular among young athletes and represented a significant part of Soviet youth fashion in the 1960s[4].

Modern Presence

Today, Dva Myacha maintains an online presence through various platforms, including an official web store, Instagram account, and LinkedIn page, continuing to showcase their footwear heritage[1][2][3].

Citations

[1] https://dvamyacha.ru [2] https://www.instagram.com/dvamyacha/ [3] https://www.linkedin.com/company/dva-myacha [4] https://www.reddit.com/r/Sneakers/comments/v2nlie/dva_myacha_sneakers_soviet_sneakers_that/ [5] https://catalog.moscow-export.com/en/industrie/ooo-dva-myacha/

Based on the cult in the 60-s in the USSR [2] so-called “two balls” brand of sneakers that have been imported from China [3] in 1960 — 1980 [4]. After 3 years of testing, and searching for investors, ready-to-wear online sales began on July 6, 2016, and retail sales started from July 13, 2016, in department store “Tsvetnoy” [5, 6, 7, 8, 9].

Vlad Bakhanovich / YouTube

Сharacteristics

Green outsole
White toe and laces
Each inner side has round badge with two balls — soccer and basketball

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A still from video campaign
directed by Anastasya Zavadskaya

Vlad Bakhanovich / YouTube

Crowdfunding story

In 2013, regarded the Converse as a competitor, Dva Myacha started crowdfunding campaign, with the goal of 720 000 rubles. By the rules of the platform not collected amount was fully repaid to investors and the campaign has been discontinued [10].

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