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Elena Davidyants is a prominent figure in the fashion industry with a notable career.
She served as the chief buyer of women’s clothing at Mercury/TSUM for 15 years, demonstrating her expertise in luxury retail and fashion merchandising [2].
Following her tenure at Mercury/TSUM, Davidyants founded the showroom Secret Space, showcasing her entrepreneurial spirit and continued involvement in the fashion world [2].
Secret Space
The Secret Space, established by Davidyants, is registered as a limited company in the United Kingdom. It was incorporated on February 1, 2023, with its registered address at 105 Fore Street, Hertford, Hertfordshire, England [3].
This indicates that Davidyants has expanded her fashion business internationally, leveraging her experience and network in the industry.
Industry Impact
Davidyants’ background as a chief buyer for a major luxury retailer and her subsequent venture into creating a showroom highlight her deep understanding of fashion trends, consumer preferences, and the business aspects of the industry.
Her transition from a corporate role to founding her own company reflects a common path for experienced fashion professionals seeking to establish their own ventures in the field.
Citations
[1] https://www.intertradeurope.com/en/author/wwwitradenew/
[2] https://fashionsummit.org/en/b2b-showroom
[3] https://find-and-update.company-information.service.gov.uk/company/09161978/officers
[4] https://eupha.org/governing-board
[5] https://www.calameo.com/books/007667396b5b5b967c7ef
[6] https://birminghamwire.co.uk/a-late-night-indie-market-takes-over-birminghams-secret-space-this-weekend/
[7] https://www.calameo.com/books/0076673964136290d5f26
[8] https://fashionsummit.org/en/first-edition-2023
